Cookie Policy

Our Cookie Policy describes how Firmcheck uses cookies and other similar technologies for a range of purposes.

Last Updated: 31 October 2024

This Cookie Policy describes the types of cookies and similar technologies that Firmcheck uses and how we use them.

What is a cookie?

A cookie is a small piece of information that is downloaded to your computer or mobile device to enable certain features and functionality. Cookies are intended to help you access and use websites and applications faster and more efficiently and to provide a more personalized experience. For example, cookies can help you enter a site without having to login, resume where you left off, remember your preferences, and track and analyse how you use a site so the site can be improved. The cookies we use may be associated with Firmchecks’ domain (first-party cookies) or a third-party’s domain (third-party cookies).

How do we use cookies?

We use cookies and other similar technologies such as pixels, and tags for the purposes described below. The cookies we use can be categorised into four categories:

  • Necessary
  • Functional
  • Analytics
  • Performance
  • Advertisement

We use Google Analytics to measure aggregate website statistics on our website to track performance over time. Learn more about how Google Analytics uses your data. Prevent your data from being used by Google Analytics.

Where do we use cookies?

These cookies are used across the following Firmcheck domains:

  • www.firmcheck.com
  • education.firmcheck.com
  • app.firmcheck.com
  • support.firmcheck.com

Necessary

Necessary cookies are required to enable the basic features on our website site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable (PII) data. You may be able to block these cookies using your browser settings, but then parts of our website or service may not work.

Name Domain Duration Description
cookieyes-consent .www.firmcheck.com 1 year CookieYes sets this cookie to remember users' consent preferences so that their preferences are respected on their subsequent visits to this site. It does not collect or store any personal information of the site visitors.
__hssrc app.firmcheck.com session This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
__hssc app.firmcheck.com 30 minutes HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
_GRECAPTCHA www.google.com 5 months 27 days Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.
__stripe_mid .education.firmcheck.com 1 year Stripe sets this cookie to process payments.
__stripe_sid .education.firmcheck.com 30 minutes Stripe sets this cookie to process payments.
intercom-device-id-* .support.firmcheck.com 8 months 26 days 1 hour Intercom sets this cookie that allows visitors to see any conversations they've had on Intercom websites.
intercom-id-* .support.firmcheck.com 8 months 26 days 1 hour Intercom sets this cookie that allows visitors to see any conversations they've had on Intercom websites.
intercom-session-* .support.firmcheck.com 7 days Intercom sets this cookie that allows visitors to see any conversations they've had on Intercom websites.
AWSALBCORS app.firmcheck.com 7 days Amazon Web Services set this cookie for load balancing.
JSESSIONID app.firmcheck.com session New Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application.

Functional

Functional cookies allow enhanced functionalities and personalisation, such as videos or live chat, and other third-party features. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these functionalities may not work properly.

Name Domain Duration Description
split .education.firmcheck.com never This cookie is used to evaluate the changes to the website by checking which multivariate test the user takes part in.
__cf_bm .education.firmcheck.com 30 minutes Cloudflare set the cookie to support Cloudflare Bot Management.

Analytics

Analytical cookies help us understand how our website performs, how you interact with our site, and whether there may be technical issues. If you do not allow these cookies, we will not be able to monitor our performance or understand how you use our website or services in order to make improvements to our user experience.

Name Domain Duration Description
visitor_id .education.firmcheck.com Session Set by Pardot, this cookie is used for visitors. The cookie contains a unique ID and identifier for the account which is derived from the Pardot tracking code placed on the site.
__hstc app.firmcheck.com 5 months 27 days Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
hubspotutk app.firmcheck.com 5 months 27 days HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
_ga .firmcheck.com 1 year 1 month 4 days Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_* .firmcheck.com 1 year 1 month 4 days Google Analytics sets this cookie to store and count page views.
_gid .firmcheck.com 1 day Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
_gat_gtag_UA_* .firmcheck.com 1 minute Google Analytics sets this cookie to store a unique user ID.
_gcl_au .firmcheck.com 3 months Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
AnalyticsSyncHistory .linkedin.com 1 month Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
cb_group_id .firmcheck.com 1 year Clearbit sets this cookie to track page views and traits for Clearbit.
cb_anonymous_id .firmcheck.com 1 year Clearbit sets this cookie to track page views and traits for Clearbit.
CONSENT .youtube.com 2 years YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.

Performance

Performance cookies help us to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for you.

Name Domain Duration Description
AWSALB app.firmcheck.com 7 days AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.

Advertisement

These cookies are used to deliver advertising that is more relevant to you and to measure the effectiveness of our advertising campaigns. These cookies may be set through our site by our advertising partners. If you do not allow these cookies, you will experience less targeted advertising.

Name Domain Duration Description
test_cookie .doubleclick.net 15 minutes doubleclick.net sets this cookie to determine if the user's browser supports cookies.
li_sugr .linkedin.com 3 months LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
bcookie .linkedin.com 1 year LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognise browser IDs.
bscookie .linkedin.com 1 year LinkedIn sets this cookie to store performed actions on the website.
cb_user_id .firmcheck.com 1 year Clearbit sets this cookie to collect data on visitors. This information is used to assign visitors into segments, making website advertising more relevant.
NID .google.com 6 months Google sets the cookie for advertising purposes; to limit the number of times the user sees an ad, to unwanted mute ads, and to measure the effectiveness of ads.
YSC .youtube.com session YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
VISITOR_INFO1_LIVE .youtube.com 5 months 27 days A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
yt-remote-device-id youtube.com never YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::requests youtube.com never YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt-remote-connected-devices youtube.com never YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextId youtube.com never YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Managing Cookies

Most browsers allow you to manage how cookies are set and to clear cookies and browsing data. See y

our browser settings for how to do this. Be aware that if you choose not to enable or disable some types of cookies, certain features and functionality on our website may not work and your overall user experience may be worse.

We use a cookie management tool called CookieYes to record consent for cookies that are not necessary for the basic functioning of our website. We may ask for your consent to use these types of cookies periodically to ensure that we stay up to date on your cookie preferences. Please note that cookies that are needed for our website to function cannot be disabled, these fall into the necessary category.

Also, some third-party advertising networks, like Google, allow users to opt out of or customize preferences associated with their internet browsing. 

You can also opt out of interest-based targeting provided by participating businesses through the European Interactive Digital Advertising Alliance at https://www.youronlinechoices.com/uk/your-ad-choices.

Contact Us

If you have any questions regarding this policy or how we use cookies, please contact us at privacy@firmcheck.com.